I've chosen to use Florence as my main artist in this music video because of the way she looks, it's very natural and peaceful as well as having a kind face which the target audience likes to see in a pop artist.
Lewis - Boyfriend
I've chosen Lewis to play a significant role to help tell the story of the breakup between the couple and the story line behind the music video and the song.
Tom - New Boyfriend
I have chosen to use Tom because he will help to make the story line more interesting with the mind game at the end of the music video.
Amanda - New Girlfriend
I've chosen to use Amanda mainly because she will also help to tell the story line as well as the mind game included in the music video. She also looks similar to the main artist which fits with the illusion that the guy hasn't really moved on because he's gone for a similar girl to his previous relationship.
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