Audience Research

A Recent task which we have been given is to explore our target audience to see what they like!

I did start this research by filming interviews however due to problems with editing I was unable to complete this more fun way of doing target audience research.

We asked our target audience a number of questions asking them about they like to see in a music video.

The audience I asked were aged around 17-18 year olds. I did find that there was a pattern in the style of music they were in to and that it is far off pop music!

I put some data together from what the target audience had said in the survey:

More people never go to music gigs although most people said they enjoy going to music festivals more than going to concerts. The majority of people used the internet the most to find new music, YouTube was a favourite when it came to which website they used. The social media is also another way of finding music. They access their music by using Spotify or iTunes mostly however YouTube is a significant way of getting music too. Some also mentioned hearing about new music from friends and family. Most people said that they play their music through either their laptops or iPod's. There is a diversity of what they said was their favourite music genre was such as; Rock, Indie, R&B, Jazz, Reggae, House, Alternative, Rap and Folk. The most popular result was Jazz and R&B. They also said what features would encourage them to buy a song from the music video. Mostly they said it would have to be creative, Funny, Interesting, Exciting and most importantly being a good song! I found out that more people prefer Narrative and Concept rather than a performance based music video partly because they find it boring to see music artists 'dancing around'. I also asked people which they preferred not to see in a music video, most people said anything dull that doesn't interest you from he beginning and violence and animal cruelty was one answer too. After I also asked about what particular music video they liked recently... Jack - Breach A reason why one person liked this music video was because they liked how the hair moves places in time with the beat. Holiday - Greenday The interviewee liked the car sequence in this music video. Waiting all Night - Rudimental (No proper reason just liked it) From this research I have found that this isn't the right age group I need to be targeting for Pop Music as no-one mentioned pop music, i'll possibly need a younger age group. However I will consider what I gathered from this survey towards my music portfolio!