Main Functions of a Music Video

We have recently looked at the main functions of a music video and what the purpose of a music video is.

Main Functions:

 - To Make Money

 - Creating Persona

 - Representing genre

 - Creating a Fan-base or expanding on Fan-base

 - More artist recognition

 - Increasing Sales - Albums & Concerts

 - Product Placement

 - A Media Platform - TV or Radio

Music Videos have been supporting artists song since 1929 with Bessie Smith, however in the 70's was really when the music industry kicked off, with Queen releasing 'Bohemian Rhapsody'. In 1981 MTV was launched which became the artists promotional tool of the decade, this meant that music artists had the opportunity to advertise their songs at their directed audience.

In 2005 YouTube was created which meant that music artists could post their music videos to the public, it was free which meant that they wouldn't have a $1 million budget like Michael Jackson - Thriller.

There are 3 catergories which music video's fit into : Performance Based

                                                                               Narrative Based

                                                                                          &

                                                                               Concept Based

                                            

Performance Based:

Specialising in featuring the artist of the song performing live throughout most if not all of the video.

Foo Fighters - 'Best of You'


Narrative Based:
A music video that uses actors and the artist to attempt to tell the story.

Gwen Stefani -  'Cool'


Concept Based:
Creative music videos based around a concept or idea.

Ok Go - 'Here we go again'