Storyboard

This is a storyboard of the shots which I would be using in my music video, the images may change and I have also used stand-ins as my selected models were not available. 

My Target Audience Profile

Katie Johnson 

Meet Katie! She is a 15 year old girl doing her GCSE's studying: Art, Media Studies and Geography as well as doing Dance as a BTEC. She comes from London.She has a older brother aged 18 and a younger sister aged 12. Her favorite music artists are Jessie J, Katy Perry and The Saturdays. Katie is bubbly and nice. She spends most of her time on Facebook and Twitter checking what her favorite artists are up to; she also likes using her iPhone 4s a lot which allows her to use Instagram where she posts a lot of pictures of her with her friends and her life as well as pictures of her at concerts and in VIP rooms with celebrities. She is one minority of girls who do not like One Direction. She gets most of her Clothes from Primark however she likes the odd treat at Hollister. Her appearance is a big thing to her and by having a pop artist as a role model to her dress sense and the way she does her makeup and hair.

Plan for Ancillary Texts - Digipaks and Magazine Adverts

Digipak Idea: 

This idea links to some parts in her music video where it's located on her singing on a swing in the woods, I've chosen to do it in the woods because the song is sad which links to how the woods are quite dark and look sad. The fact that the artist is sat on a swing in the middle of the forest and no one else there apart from nature shows that the album is purely about her and how her feelings are expressed through her songs and how she is lonely like she is on the album cover. This idea also links with the magazine advert as that is also featured in the woods.

Magazine Advertisement:

The first thing I would like the audience to see is the music artists name and then also see the album that's why I have chosen to have the image behind and slightly faded. The artist is also located in the woods but a closer shot of her in front of a tree and this allows you to see her expression of pain more easily. I have also included the date of release and also other songs featured on the same album. 

Costumes for other Models

These are roughly what I expect my models to wear however that may change.

Amanda :

                       

Lewis:

 Lewis will also be wearing denim jeans too.

Tom:

Models

Florence - Music Artist

I've chosen to use Florence as my main artist in this music video because of the way she looks, it's very natural and peaceful as well as having a kind face which the target audience likes to see in a pop artist.

Lewis - Boyfriend

I've chosen Lewis to play a significant role to help tell the story of the breakup between the couple and the story line behind the music video and the song.

Tom - New Boyfriend

I have chosen to use Tom because he will help to make the story line more interesting with the mind game at the end of the music video. 

Amanda - New Girlfriend

I've chosen to use Amanda mainly because she will also help to tell the story line as well as the mind game included in the music video. She also looks similar to the main artist which fits with the illusion that the guy hasn't really moved on because he's gone for a similar girl to his previous relationship.

Makeup

The Makeup I'm using is very natural and I'm using very little as the artist wants the audience to witness the emotions in the song and not the image/fashion. 

This eye makeup is very simple; I have used a small amount of eyeliner, a natural eyeshadow with brown tones and mascara to emphasize the lashes. 

                     

Locations

 WOODLAND

I have chosen this location because it is dark but some natural lighting can comes through which makes it look brighter, there are also a lot of tree's which allows the music artist to use as props and to lean on in a singing section. 

This is a public footpath so I still need to be aware that people would be passing through walking their dogs or on horses.

WOODLAND WITH SWING

 This location is very dark and also has a swing which I will use in the music video. Surrounding the swing is very open which allows enough space to use various shots. 

I am aware this location is just off a public footpath but it is not clearly signposted.

I changed this location from a field because there was a footpath but the field is owned by a farmer and they more recently have cows in the field which wouldn't fit in with the genre of music.

Costumes - Main Artist - Florence

My idea behind what the model would wear would be very feminine.
If the weather changes here are some other ideas which the model could wear to match the setting and location.

Shot Breakdown

Here is a shot breakdown of the various different shots i'll be using:

LOCATION : WOODLANDS
1. - Close-Up - Miming
    - zoom out

2. - Close up of feet 
    - mid shot
    - vertical pan

3. - horizontal pan
    - Extreme close-up of eyes

4. - mid shot with steady cam

LOCATION : PARK
1. Part 1: - close up of hands being held
           - zoom out
           - long shot walking & holding hands
   
   Part 2: - mid shot with 360˚ handheld

LOCATION : FIELD
1. - close-up - tripod

2. - mid-shot - handheld

LOCATION : PARK
1. Part 1: - close up of hands being held

           - zoom out

           - long shot walking & holding hands

   

   Part 2: - mid shot with 360˚ handheld

LOCATION : HOUSE

1. - close-up of feet (stairs)                          

   - close-up of feet (drive)

   - long shot of walking down stairs 

   - vertical pan from feet of walking closer with zoom out

   - mid shot at bottom of stairs (guy)

    ( CROSS CUTTING THROUGHOUT )

   

2. - over the shoulder - knocking on door

   - tracking shot - walking in living room

    ( CROSS CUTTING )

Script

Here is an idea of what will be included in my music video, I have decided to keep it simple by having a performance based music video rather than allow it to get too complex. I have only used a small part of my script as an example but it shows the three different locations of which I will be using and which parts of the song are Lyrics, Narration, Music or FX (special effects).

Analysis of Magazine Advertisements

Gwen Stefani - Love, Angel, Music Baby

The main music artists is featured on the advert as well as the name of the album, artist and some songs on the CD. 

The design appeals to the audience because it's bright and colourful. The music artist look glamorous because she is sitting on a thrown with a crown which represents her having power.

The CD cover, Advert and music video's. Her music video 'What you waiting for' which is featured in this advert is a music video which is imaginary and fantasy. By her advert and album cover being quite blurry but also as if this album could reflect to a part in her life being a blur. 



Katy Perry - Teenage Dream

The advert shows the image of the music artist, the name of the artist and the date the CD comes out. 

The image is dark but the artist stands out in bright colours and costume. The location which the artist is based looks quite dark maybe linking to the name of the album being 'Teenage Dream' and the location being like a teenagers room. 

Katy Perry has always been an artist which stands out in her dress sense in her music videos. 

The background in the music video looks like an 90s throwback which she dreamt of when she was a teenager. 

This advert would show that most pop artists who advertise their music video or CD have a similar costume in each of their adverts and either use the same image in different ways or have a similar image but its in either in a different set or location.

Marina & The Diamonds - The Family Jewels


On this advert it doesn't necessarily say when the album comes out however it does have some new singles and reviews.

The design is bold but also very photo shopped by the face that the music artist is placed in front of a floral pattern. The artist stands out more because the other colours on the page are pastel colours and are very light in comparison to the artist.

The name of the album stands out in bold white writing as well as the artist which would be one of the first things the audience would spot in the advert. 

This advert has reviews on the bottom of the page which allows the audience to see what other people thought of the album and may allow them to see what the album is like and to see if that could influence their decision even more. 

Looking at the CD cover, Magazine advert and music video for these that the artist is using similar CD artwork and magazine adverts in each. Then in her music videos, e.g. in Shampain in her album The Family Jewels she sets the scene in a sad location with lit candles and mascara falling of her face. 

Treatment of ‘Everything Lies’ by Amanda Kaletsky

The genre of my music video is pop, however some aspects of the song includes soul.

In my music video I plan to use a girl either playing the guitar or walking in the woods and including some aspects of performance based music video too. Another idea for the music video is to have her on a bike cycling along the road.

I’ll probably cut between locations of where the girl (model) is heading and allow her true emotions to show either by showing her crying as if she’s been hurt or her showing anger as if she was angry.

The song is clearly describing somebody in particular, so my aim is to include shots of another model who she is singing about.

The location of the video will be in a quiet location because the song is very soft.

Analysis of Digi-Packs

 Nirvana - Nevermind

The genre of this album is Rock. The main features on the album cover is a naked baby reaching for a dollar. Having a baby reaching for the dollar could symbolize how people live their lives round money and wealth.

The band name 'Nirvana - Nevermind' is is placed in the darker part of the album cover which could mean that its a 'deep' album or the songs in the album have a very strong meaning.










I like the texture on the CD being rough but also continuing the music theme throughout including on the back of the cover.










The image on the back looks like a bomb which could symbolize anger or the album is 'explosive'. 



    

Pussycat Dolls - PCD

The genre for this cover is pop. The main focus in this cover is that they are a all female pop group but that there is also a main singer who is in the middle.

The group have their own unique logo 'pcd'. The artists all look happy in the picture and also have a sense of mysteriousness. 

The booklet makes them look more 'pop' and 'hip', by doing this it makes the group more attractive to a younger audience. 

By them having two images in the cover 'black and white' this could also show them as having a 'good and bad' side. They also have pages to introduce the music artists in the group.

Radiohead - the bends

On this cover there is one main image of a man, he's looking unwell because he has glints of yellow, he has bits of metal on him which could link to his expression and that he is in either pain or in a sigh of relief.

The design is dark, the man on the front is iconic. 

The album being this way could be that the band is going through some pain or relief or either linking to drugs and 'the bands' linking to drugs.







The inside is very colourful in comparison to the CD which is very plain and simple,the back has lots of colour too.